Core values are the underlying elements that shape the broader company culture of any organization. Put simply, they’re the principles and beliefs that shape decision-making processes, represent what the company is about, and figure prominently in whether a company is able to retain both employees and clients/customers.
As a small- to mid-sized employer, it may seem intimidating to construct your own culture. This is all the more true if you serve an industry and are up against major competitors, each of which already have a thriving culture that retains employee loyalty while attracting customers left and right.
Culture is one of the most common buzzwords in any business, small businesses included. But it’s one thing to talk about a culture and think you have a culture and another entirely to strategize, create, and implement a culture in the proper sense of the term.
Many businesses experience the same issue when it comes to culture: They have a general idea of what it is but are completely unaware as to how they can turn the idea into an actionable strategy that bestows benefits unto their businesses. Just some of these benefits include increased productivity, improved employee happiness, and genuine engagement, among others.
So, are you interested in building a thriving company culture? If so, you’ll find out how in this article and it begins with core values.